"Pennies-A-Day"

This brochure advertised low monthly payment plans for Bolex cameras; a good value, considering the cost at the time. Short on photos, but the text is interesting ("Less than the cost of a carton of cigarettes a week" and "Pay like your light bill"). Prices are listed for the H16 reflex ($16.20 - $28.33 per month), B-8L ($7.63/mo), H-8T or H-16T ($11.04/mo) and the C-8S ($6.50/mo); all with a "small" downpayment and up to 24 months to pay.