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This was part of a series of ads that ran in National Geographic magazine during the late 1950s, for Champion-International Co.; an American paper manufacturer. The ads highlighted various publishers or companies that used C-I coated papers; in this case, Paillard Products and the Bolex Reporter magazine. This ad is somewhat unique in the series since it used an actual Bolex camera in the photo, while other C-I ads often used generic imagery.